An essential part of sustainable fashion is how we care for our clothing. By properly caring for your clothes, you extend the life of your favorite pieces and reduce the need to buy new ones. This not only helps maintain your wardrobe but also contributes to reducing textile waste.

At Alchemist, we design clothing from high-quality materials built to last – as long as they are treated correctly. We always recommend following the care instructions on the label. Choose low temperatures and wash garments inside out to minimize wear and tear. Use eco-friendly detergents and avoid the dryer, which not only consumes a lot of energy but also damages the fibers of your clothing.

For delicate fabrics like silk and wool, we recommend handwashing or professional cleaning. We also encourage repair over replacement. A small fix, such as mending a seam or replacing a button, can significantly extend the life of your clothing.

Finally, by being more mindful of how often and how you wash your clothes, you save energy and water while preserving the color and texture of your favorite pieces. Caring for your clothes is a small act with a big impact.

With these four categories, we aim not only to share what we do but also to inspire everyone to take responsibility for the future of fashion. Together, we can build a world where beauty, ethics, and sustainability go hand in hand.