Our story

Alchemist, born in 2004 from the vision of Caroline Mewe, brings high fashion and sustainability together in a stylish mix. Caroline believes that fashion should not only be beautiful but also ethically responsible. And yes, sustainable fashion can definitely be surprising! Think bold trousers made from luxurious organic cotton – fashionable and responsible. At Alchemist, it’s about inspiring, not dictating. The brand shows that ethics and style go hand in hand without compromising on quality.

Caroline draws her inspiration close to home – from everything that grows and blooms. She grew up on Terschelling and has always been inspired by the light that shines over the island. These influences are reflected in the chalky colors of her designs. This timeless color palette allows items from different seasons to be effortlessly combined. She now lives in Amsterdam, where she blends the raw energy of the city with the serene beauty of her childhood.

With a network of reliable manufacturers and close collaboration between design, production, and sales, Alchemist creates something special. Caroline beautifully describes it: “Our close-knit team has been the driving force behind our steady growth from the very beginning.”